How Video Production Has Evolved Over the Last Decade
Video production has changed a great deal over the last decade. The Rusty Cage has had to adapt to these changes in order to stay relevant and provide quality video production services. We have kept up with the latest technology and trends, and we are always looking for ways to improve our process.
The biggest change that we have seen is the move from traditional film to digital video. This has made the production process much simpler and more efficient. We are now able to shoot and edit videos using computer software, which has made our workflow much smoother.
We have also seen a trend towards more personal and intimate videos. People are increasingly interested in seeing real-life stories and moments, rather than polished and perfect productions. As a result, we have shifted our focus to creating more authentic and emotive videos.
Overall, we are constantly evolving and adapting to the ever-changing landscape of video production. We believe that this is the key to success in this industry, and we will continue to strive for excellence in everything that we do.
Popular Types of Video Production Services
Video production services come in many different forms. The most popular types of video production services offered by The Rusty Cage include:
Corporate Videos: These are videos that are produced for businesses and organisations in order to promote their products, services, or brand.
Event Videos: These are videos that are shot at events such as conventions, conferences, or concerts. They can be used to promote the event itself, or the organisation hosting the event.
Video Blogs: Video blogs, or vlogs, are a type of online video diary where people record themselves talking about various topics. Vlogs can be personal or professional in nature.
Educational Videos: These videos are designed to teach viewers about a certain topic. They can be used in school settings, or for corporate training purposes.
Video testimonials: Video testimonials are a type of customer review where satisfied customers talk about their experience with a product or service. These videos can be used to promote a business or build trust with potential customers.
How Video Production Services Add Value
There are many benefits to incorporating video production services into your company’s marketing and advertising strategy. Video is a highly effective way to reach and engage your target audience, and can be used to promote your brand, product, or service in a variety of ways.
Video is an excellent tool for building trust and credibility with your audience. In today’s competitive marketplace, it’s more important than ever to establish a strong relationship with your customers. Video production services can help you do this by creating engaging, informative content that will build trust and confidence in your brand.
In addition to building trust and credibility, video can also be used to increase sales and conversions. Studies have shown that video is one of the most effective forms of marketing, with shoppers who view product videos being 1.81 times more likely to purchase than those who don’t.
Video is also a great way to improve your search engine optimisation (SEO). In order to rank highly in search results, it’s important to create content that is keyword-rich and informative. Video production services can help you create SEO-friendly content that will boost your website’s ranking and visibility.
Overall, video production services can add tremendous value to your company. By creating engaging, trustworthy, and keyword-rich content, you can reach and convert more customers, build brand awareness and credibility, and improve your website’s SEO. If you’re looking for a powerful marketing tool that will help your business succeed, look no further than our Brisbane video production services.
What is Video Production?
Video production is an all-encompassing term used to describe the end-to-end process of creating a video for the purposes of advertising, promotion, or education. At the Rusty Cage, we like to look at video production services in three distinct phases:
Our broad range of experience means that we can take the reins for the entire process, and you can be as hands on (or off) as you like. Video production involves a wide variety of technical, creative, and design techniques that are all geared towards telling your story, promoting your company or product, or explaining a concept to your target audience.
Why is Video Production a Good Investment?
Video is one of the most effective ways to reach your target audience, tell your brand story, and retain user engagement throughout the process. Unlike print or written media, video involves audio and visual elements that allow you to engage your target audience and take them on a journey that tells your story.
A recent study found that 54% of users want to see more video content from a brand or business that they support, while a whopping 86% of marketing professionals use video as a marketing tool to teach their target audience.
How long is the production process?
Every project has its own unique requirements and in the initial stages of development we will be able to come up with a tailored workflow that fits within your deadlines and budget.
When we first discuss your project we will be able to provide you with a rough guide to the timings, costs and the deliver date that you can expect if we work together. We are open and honest and always provide a realistic assessment based on your specific requirements. Unlike other video production companies in Brisbane, we won’t hastily push your job through the pipeline so we can move onto the next client. Our team will work with you to create the best possible result within an achievable time frame.
How hands on do I have to be?
As much as you like! While we’re the experts at taking your concept and making it a reality, if you want to be there for every step of the way, no problems. But if you’d rather take a step back and focus on your work while bring your vision to life, then that’s great too. Regardless, we will ensure you’re informed along the way, and provide regular updates at key milestones.
We love to engage with our clients in a collaborative manner, encouraging an open exchange of ideas. Throughout the process we will need your feedback to be certain your goals are achieved. For our Video production Brisbane team, it’s about creating content that reflects your needs and sis something we are proud to put our name to.
What can I do to help get the best results?
The better an understanding you have of what you want, the easier it is for our Video production services Brisbane team to hit the brief. You don’t necessarily need to have a storyboard or script already prepared, after all, that’s a large part of what we do! But if you can tell us what your goals are from the content and where it will be hosted, then that’s a great starting point. From there we will work with you to create the best possible result. We love turning dreams into a reality and simple ideas into impactful content.
How do I organise a consultation?
Simple! Just send us an email or call the production manager Dave. If you can handle his energetic phone manner and passion for content, then we can organise a chat over the phone, a Zoom Meeting, Facetime, or a good old fashioned face-to-face over a coffee.
In the first consultation, we can throw around ideas and determine whether we will be the ideal candidate for your project. If we are confident we can help, we will be happy to put together a proposal and quote. If we feel that we’re not the perfect fit, we will reach out to our network and put you in touch with someone better suited – it’s that simple!
Do you produce TV commercials?
As a matter of fact, it’s one of the most common requests of our Corporate Video Production Brisbane team! Whatever your idea and budget, we have the script developers, crew, equipment and video production skills to tackle just about any project. Our talented team can take a simple idea and turn it into a powerful TV commercial that can sit across all platforms.
How about a TV series?
Long form content is something our Video production Brisbane team is particularly passionate about. The Rusty Cage has been producing broadcast television since the early 2000’s, ranging from travel programs and documentaries, to cooking and pet shows. Whether it’s an observational documentary or a set-based drama, we would love to talk to you about your idea and how we can bring it to life.
Why use you when there are cheaper options out there?
As the saying goes, if you pay peanuts, you get monkeys. There’s a huge difference between what experienced professionals can do, and what someone new to the game might achieve. By taking the cheap or DIY approach, you’re essentially putting your business in the hands of someone that probably doesn’t bring with them the decades of industry knowledge that our Video production Brisbane team has.
By all means, you can certainly create a video with your phone and a laptop at home. But if you want to present a professional image, then it’s best to get the professionals onboard.
At The Rusty Cage, we create high-end, studio-quality videos that are designed to cut through the clutter and showcase your product or business in an impactful manner.
Will I get updates along the way?
You certainly will! At key stages in the process we will supply you with previews so you can see where things are headed and provide feedback. As your project progresses through each step of pre and post production, you will see precisely how your content is developing so we can ensure that everything is in-line with your vision. At all stages we encourage you to share feedback and ideas that you have.
Do You Do Corporate Video Production?
We certainly do. We have a dedicated Corporate Video Production Brisbane team that specifically focusses on making videos that stand out from the crowd. While other video production companies in Adelaide cut corners by implementing a standardised format, we take a one-on-one approach to create bespoke content that’s as unique as you are. From finance and construction, to tech, fashion or education, we have the ideas and the team to create eye-catching videos that communicate your message.
How much does video production in Brisbane cost?
As we said earlier, this is one of those “How long is a piece of string?” questions. At the Rusty Cage, we will quote based on the brief – not by the hour or by the number of revisions that are required. Charging by the project ends up being more cost effective for you, the client. It means that you can be confident that we won’t go over time or budget.
Are you the cheapest video production company in Brisbane?
Certainly not, and you shouldn’t want us to be either! There are plenty of low-cost video production companies in Brisbane that will quickly turn around your project on a shoestring budget – we’re not one of those guys. There’s no cutting corners to bring down costs, as this only compromises on the quality. Our goal is create something that not only looks amazing, but presents your business or service as the best in category. What’s more, the content we create for you is a reflection on us too, so we have to ensure it’s nothing short of premium. We want to make videos that you’re excited to show consumers and that we’re proud to present to clients as an example of our work.
Who owns the end product?
Once the video has been completed and your invoice has been paid, you will have total ownership and copyright of the project, this includes all the raw footage. Unlike some other Brisbane video production companies, we will not charge a licensing fee, ongoing royalties or any other hidden costs. We believe that this sort of practice is a burden on the industry and would advise that you read the fine print before signing up to a company that doesn’t grant you complete ownership and copyright at the conclusion.
How will I receive the video files?
Once the project is finished we will provide you with MP4 and MOV masters as standard. If you require the videos in other formats, just ask us! We can deliver your video in just about any format that you require, free of charge.
Will you maintain a backup of my project?
Yes. We keep backups of all client projects for a minimum of four years, as well as supplying you with all the assets. So if something happens to your copies or they are misplaced during this time, we will be able to replace them. If you would like us to keep a backup of your video for more than four years, you can enquire about our archive services.
Will my video go viral?
That’s a tough one! If we are making a corporate video about how to fill out an application form – then that could be a challenge. That said, you can get really creative and turn even the most mundane of things into something with viral potential. It all comes down to the creative, budget, timing and a little bit of luck. Sometimes the most unexpected pieces of content take off, like that annoying Baby Shark song!
What services do you offer?
At the Rusty Cage, we work across all areas of production to turn your concept into a valuable video resource. Amongst other things, the most frequent services we provide are:
- Creative Development
- Script Writing
- Production Management
- Video Editing
- Training Videos
- Product Videos
- Promotional Videos
- Social Media Videos
- Corporate Video Production
Our Video production Brisbane team encapsulates a wide variety of specialised skills. In simple terms, our role as the leading video production company Brisbane has to offer is taking your idea, and turning it into a stunning, professional video.